Rebook Events

For five years, I led the public relations strategy for Reebok Fashion Mexico, positioning the brand within Mexico’s sneakergame through innovative events and strategic partnerships with chefs, designers, sneakerheads, and influencers.

I was responsible for budget management, client proposals, and team supervision, ensuring seamless execution and maximum impact. From creative concept development to strategic execution, I directed a PR team to deliver outstanding results. We designed and executed experiences that blended fashion, gastronomy, and urban culture, generating significant media coverage and strengthening Reebok’s presence in the sneaker community in Mexico.