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A Digital Marketing and Communications Specialist
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Montelobos
Project type
PR Strategy & Brand Positioning
Context: A premium mezcal brand without strong positioning, lacking points of sale and continuity in communication.
Solution: Over the span of 5 years, I developed a comprehensive PR strategy, including collaborations with top chefs, monthly brand storytelling, and the creation of the iconic "Noche de Lobos en Oaxaca" (Night of the Wolves) Day of the Dead event.
Results: Successfully positioned Montelobos as a premium brand, renowned for its "Noche de Lobos" event, leading to its acquisition by CAMPARI.
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