Influencer Marketing & Campaigns

-Led influencer and PR strategies for brands like Adidas, Reebok, Free Fire, Ben & Frank, and Montelobos, delivering high-impact campaigns across Latin America.

-Reebok: Managed PR and influencer activations for 5+ years, including the Reebok Friends Program—activating 25+ micro-influencers quarterly and generating 300+ organic posts annually. Boosted visibility and brand loyalty.

-Reebok x Jurassic World: Amplified launch through 20 creator partnerships and AR experiences, resulting in 50,000 leads and a 45% week-one sell-through.

-Ben & Frank: Developed influencer strategy for their first artist collab and guerrilla campaign, increasing brand relevance and engagement.

-Bombavista: Launched TikTok strategy with 40+ creators, tripling sales and doubling followers in 4 months.

-Free Fire: Led a secret digital activation with AR, OOH, and TikTok influencers across LATAM.

-Food & Beverage: Worked with 40+ brands and foodie creators to build tailored outreach strategies.