A Digital Marketing and Communications Specialist
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Humber College
Project type
Content Creation, Digital Marketing, & Event Management
Role
Content Creator & Digital Marketing Specialist (Part-time)
As part of Humber College’s recruitment strategy, the goal was to attract Latin American students through the Instagram account @humberhispanoamerica.
I managed content creation, producing 80% video content and developing digital marketing strategies using Google Ads, Meta Ads, and webinars. Additionally, I organized three student summits to showcase the Latin community at Humber, inspiring prospective students from Latin America to choose the college.
Results:
-Boosted the engagement rate to 2.35%
-Created the #1 most viral content on the account
-Increased followers by 20% within four months
-Achieved a 116% rise in engagement through short video content
-Delivered a +5,485% surge in account reach
-Successfully converted non-followers into followers with targeted content
