Pape Village - Social Media Management

At Kandy Media, I managed and executed content creation for @PapeVillageBIA, delivering impactful results from July to October 2024:

Video Content Creation: Produced and captured engaging video content that resonated with the local community, significantly enhancing brand visibility and engagement.
Community Interaction: Actively interacted with the community, strengthening connections and fostering a loyal audience.
Real-Time Event Coverage: Delivered comprehensive coverage for the Pape Village Block Party, including pre-event, live, and post-event content, boosting event visibility and participation.
Key Results:
Follower Growth: Achieved a +2.8% increase in followers over 90 days.
Account Reach: Reached 15,886 accounts, with only 9% of the reach driven by ads.
Reach Breakdown:
11.3% from followers, indicating strong engagement within the community.
88.7% from non-followers, demonstrating successful outreach beyond the existing audience.
Post Interactions: Increased by +82.7%, reflecting strong audience engagement.
Reel Engagement: Boosted by +2.7%, maintaining consistent interest in video content.
Stories Interactions: Grew by +48%, showcasing improved engagement with stories.
Total Content Interaction: Increased by +33%, confirming the effectiveness of the content strategy.