Ben & Frank Lifestyle PR Strategy

Context: The brand had strong business media coverage but lacked visibility with its target audience in Mexico.

Solution: I crafted a comprehensive PR strategy focused on lifestyle and fashion media, including editorial placements, product loans, and guerrilla marketing with local influencers. I also managed their first collaboration with local artists to appeal to the agent market, enhancing brand appeal through creative partnerships.

Results: Successfully positioned the brand as a fashion-forward name, strengthening its presence in the lifestyle market.