A Digital Marketing and Communications Specialist
Teffa González
Influencer Marketing Specialist
I'm Teffa González, an Influencer & Content Marketing Specialist based in Toronto with agency-side experience in end-to-end creator campaigns, content strategy, and brand amplification.
I’ve worked with brands like Reebok, Adidas, and Bombavista, Grupo Modelo building campaigns that blend cultural insight, platform trends, and strategic storytelling—driving real engagement.
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Since 2014, I’ve led campaigns across fashion, travel, lifestyle, and consumer brands, combining public relations, influencer marketing, and digital content to connect brands with communities.
I’ve worked both behind the scenes and in front of the camera, building a TikTok community of 250K+ followers with content strategies and trend-driven engagement. This dual perspective bridges brand goals with real audience connections.
About Me.
Education
BUSINESS MARKETING DIPLOMA
Humber College
Dean’s Honor List, Graduated with Honors, Frank Franklin Scholarship Recipient
2022 - 2024
BACHELOR IN COMMUNICATIONS
Centro Universitario de Comunicación
2007-2010
Evaluated by WES, equal to a Canadian Bachelor's degree in Communications four years
Ref# 5811672IMM
Certifications
PUBLIC RELATIONS CERTIFICATION, Public Relations Council, Series Certificate 2021
INFLUENCER MARKETING STRATEGY CERTIFICATION Rutgers University-New Jersey 2023
INBOUND MARKETING CERTIFICATION Hubspot Academy 2024
SOCIAL MEDIA MARKETING CERTIFICATION Hubspot Academy 2024
SEO CERTIFICATION Hubspot Academy 2024
EXPERIENCE
Agencies I've worked with
INFLUENCER & PR CAMPAIGN SPECIALIST – Agency Side
2015 - 2022
My career began in Mexico, where I developed public relations strategies that eventually evolved into a focus on influencer marketing for lifestyle, startup, gastronomy, and fashion brands. I have crafted PR and influencer strategies for global brands such as Reebok, Ben & Frank, Bombavista, as well as for emerging fashion designers and chefs.
Core Expertise:
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Influencer Marketing (End-to-End Strategy)
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PR Campaigns (End-to-End)
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Strategic Communications (Brand Positioning & Messaging)
Reebok
I managed five years of Reebok’s PR and influencer campaigns in Mexico for the Fashion division
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Brand ambassador
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Paid influencers
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Earned creators.
"Reebok Friends"
Created the Reebok Friends Program, consistently activating 25+ earned micro-influencers each quarter.
Through monthly product seeding and exclusive content, we gained early campaign support and strong brand visibility, resulting in 300+ organic influencer publications annually, building loyalty and authentic advocacy.
AR + Influencers
Reebok x Jurassic World
Boosted Reebok x Jurassic World’s digital activation with 20 paid creators, generating 50,000 leads and a 45% sell-through rate.
Developed and led the influencer strategy that transformed Ben & Frank from a startup into a fashion brand by launching its first artist collaboration:
Ben & Frank x Taquito Jocoque
Ben & Frank x Pony
a campaign that boosted brand identity and remains a crucial part of its positioning today.
Developed Ben & Frank’s guerrilla marketing campaign with local influencers to strategically position the brand.
Executed Bombavista’s launch through a TikTok strategy.
Activating 40+ creators, tripling sales, and doubling followers in four months.
Collaborated with 40+ food & beverage brands, building outreach strategies with foodie creators and lifestyle bloggers.
2020 - Present
I also know the other side of influencer marketing and content creation. By building personal brand, where I created a TikTok channel to encourage women to overcome their fear of traveling alone. Through tips, personal experiences, and storytelling, I inspired them to start solo traveling.
Achievements:
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+200,000 followers on TikTok
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Gained +100,000 followers in one week (thanks to a viral video using storytelling, inspiration, and relatable content)
How?
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Social Media Strategy
(target audience, goals, content pillars) -
High-Value Content
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Engaging Storytelling
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Data-Driven Analytics
Brand Collaborations
Social Media & Content Marketing Specialist
LATAM
Humber College 📍Toronto
2023 - 2024
Digital
Marketing Specialist
Kandy Media 📍Toronto
2024 - Present
