A Digital Marketing and Communications Specialist
.png)
About Me.
Since 2010, I’ve worked in Public Relations across fashion, travel, lifestyle, hospitality, and food & beverage—supporting both local businesses and global brands.
I hold a Bachelor’s in Communications and a Business Marketing Diploma from Humber College in Toronto. With international experience in Latin America and Canada, I combine strategic thinking, creative storytelling, and cultural awareness to build campaigns that connect with audiences and deliver results.
Education
BUSINESS MARKETING DIPLOMA
Humber College
Dean’s Honor List, Graduated with Honors, Frank Franklin Scholarship Recipient
2022 - 2024
BACHELOR IN COMMUNICATIONS
Centro Universitario de Comunicación
2007-2010
Evaluated by WES, equal to a Canadian Bachelor's degree in Communications four years
Ref# 5811672IMM
Certifications
PUBLIC RELATIONS CERTIFICATION, Public Relations Council, Series Certificate 2021
INFLUENCER MARKETING STRATEGY CERTIFICATION Rutgers University-New Jersey 2023
INBOUND MARKETING CERTIFICATION Hubspot Academy 2024
SOCIAL MEDIA MARKETING CERTIFICATION Hubspot Academy 2024
SEO CERTIFICATION Hubspot Academy 2024
MY JOURNEY
BACKGROUN ON PR
My career began in Mexico’s creating public relations strategies for multiple brands on lifestyle & start- up sector, developing PR strategies for global brands including Reebok, Adidas, Montelobos, Free Fire Ben & Frank, and emerging fashion designers & chefs.
Core Expertise:
-
PR Campaings (End to End)
-
Influencer Marketing (End-to-End Strategy)
-
Strategic Communications (Brand Positioning & Messaging)
2015 - 2022
MONTELOBOS
- Oaxaca Trips
- Official Annual Event
- Partnerships + Chefs + Local Artists
- Partnership + Vicreoy Los Cabos
- PR strategy for WOLF CONSERVATION Lobo Mexicano
REEBOK
- Local Chefs = Experiences
- Local Designers = Fashion Week
- Reebok x Jurassic Park
+ Universal alliance = Contest
PR ALWAYS ON
(Influencers, event mgmt, press)
BEN & FRANK
- Local Artist = Firs Collboration
PR STRATEGY
HAVAIANAS
- PR
- Sponsorship MGMT= Tropico + Pool Parties
TEFFAVIAJERA
2020 - Present
My journey began with building my personal brand, where I created a TikTok channel to encourage women to overcome their fear of traveling alone. Through tips, personal experiences, and storytelling, I inspired them to start solo traveling.
Achievements:
-
+200,000 followers on TikTok
-
Gained +100,000 followers in one week (thanks to a viral video using storytelling, inspiration, and relatable content)
How?
-
Social Media Strategy
(target audience, goals, content pillars) -
High-Value Content
-
Engaging Storytelling
-
Data-Driven Analytics
Social Media & Content Marketing Specialist
LATAM
Humber College 📍Toronto
2023 - 2024
Social Media
Manager
Kandy Media 📍Toronto
2024 - Present
Digital Content Creation + Event Listins + Influencer Collaborations
content across Instagram, TikTok, LinkedIn & Pinterest for Small Businesses, Retail, Financial Industries
Event Content
Provided strategic support for event listings and promotional materials and Recap for events
Taste of Lawrence, Taste of Kingsway, Taste of Cooksville, Pape Village Block Party.
ALPFA Toronto
Volunteer 📍Toronto
Present
